The market charges
$24–$50 a week.
We charge nothing.
For a family with two athletes, structured youth development in Auckland costs $2,500–$5,200 per year. Frntrw Foundation exists to eliminate that barrier entirely — delivering the same quality, with a more credible coaching pedigree, at zero cost to the athlete.
Funders don't fund programmes that already make money. They fund the gap between what the market charges and what families in South and West Auckland can actually afford. That gap is what we exist to close.
Market average
Subsidised by sponsors
Lead from the front.
Five pillars.
Every programme we run is built around five principles that close the gap between talent and opportunity.
Two lanes.
One front row.
Every young Auckland athlete has a path in — regardless of background or budget. Choose the lane that fits where you're at right now.
We run the paid High Performance programme so we can fund the free Community programme. Every High Performance enrolment directly subsidises a Community athlete who can't afford to pay.
Real work.
Real numbers.
Lead from the front row.
Limited spots per intake. Register your interest and we'll confirm your athlete's place in the next programme cycle.
This isn't a logo placement. It's a seat at the table while the table is still being built — and the brands that come in at the foundation level own the story.
Board of Trustees
Have a question?
Whether it's about programmes, partnerships, or anything else — we'd love to hear from you.